Good to see interest in FIG’s Shaping Communications for the Future Communications Week events – and thanks for keen attendance at the FIDC-supported workshop sessions.

We hope that the discussions carried out over the week by the Regulator and Sure gave them usable insight on what the community needs here. Certainly, FIDC took interest in parts of the programme showing what can be done in ‘connected’ territories; demand ought to lead to change and improvements - helping us to compete in a digital economy.

We hope FIDC demonstrated support for the business community in digital awareness.

At the event, Louise Ellis showed the importance of Managing Your Social Media Presence. Her workshop explained how to create and curate a strong personal brand using social media and the benefits of doing so using the most appropriate social media platforms to reach a target audience. Terms such as ‘mindshare’ were explained and we saw how to protect social and intellectual capital, and how to keep your message/brand consistent.  Given the extensive use of Facebook here, I think we call saw the need to professionalise social media usage.

In the second workshop - The Worldwide Digital Market – Gordon Ackroyd looked at how digital communication empowers the consumer, the buyer, in a really new way – and it is this we need to consider in development and communication  of our brands, products, and services.

Now, brands are stories, and people ‘out there’ i.e. beyond your business and the efforts of its promotional agencies, are the storytellers.

You, and your brand, can and must engage in the 5 communications channels  (the five grey wedge shaped segments shown in PowerPoint slide ( document Communications Week GFA Digital intro presentation 13 03 2019 (1.93 MB) ). The risk, if we see it that way, is that your brand is more malleable, in the hands of others; the mitigation? that we construct our digital marketing communications such that our message is going to engage the customer, that they ‘socialise’ that message, and that the brand conversation is reflected back to us – to measure and work upon.

We were also grateful to RFIP for sending their presentation on Internet Safety. As Louise in fake-police guise explained, the more we use the digital channels, the more mindful we need to be of risks in sharing, and there were useful lessons for the good of our families, as well as our businesses.

We promoted FIDC’s upcoming season of training events which will include digital basics and more on social media – dates to follow, so watch this news section.

The slides linked here:

document Managing your Social Media Presence (1.20 MB)

document Communications Week GFA Digital intro presentation 13 03 2019 (1.93 MB)

And to reiterate that FIDC is keen to help any FI enterprise with their digital engagement; either working one-to-one or via training events.

See you at our next training event

Gordon Ackroyd

Strategic Projects Manager

 

About the FIDC

FIDC acts as the national economic development agency for the Falkland Islands and is tasked to develop the commercial sector of the Falkland Islands by being one of the principal partners delivering the Economic, Rural and Tourism Development Strategies.

To help drive sustainable economic growth and assist in the creation of new jobs and opportunities, FIDC provides various forms of support and assistance to the Falkland’s business community.